EXAMPLE OF CREATIVE LOOKBOOK - CRASH BY OPENING CEREMONY

Source: Opening Ceremony

Nowadays, it seems like it might be challenging to be a clothes designer and to have the possibility to present the potential audience the whole story, and inspirations behind clothes. Especially for young designers, who have those fresh, amazing ideas about new collections and great skills to execute their projects, but they have problems to show to a potential customer the world they created. I feel that, to create a strong brand you need to know your direction and continuously show the character of your brand.

On the other hand there are those campaigns or lookbooks which have great ideas behind them and which are so fresh that magazines want to write about them. An example of such a creation is one of my favourite concepts for Spring/Summer 2014 lookbook, "Crash" by Opening Ceremony. The creative team had this fresh idea to present a cute view of 2 young people lying in a bed together. For me, the models on the photos look like best friends, who have just came back from a party. They are tired, but still happy and thist is the nicest for me, I feel like they can trust each other. I can only imagine in what position the photographer had to be to capture this kind of images..

 Source: Opening Ceremony